 By design, Spring-Green provides services that appear relatively simple to the home owner. Don’t be fooled. Like a duck gilding along the surface of the water, underneath there is a lot going on to properly navigate those turns.
Spring-Green franchise owners have the benefit of being able to leverage the collective knowledge of the entire franchise system. I am sure it would not surprise you to know that not all customers respond to the same offer or that not every business is run exactly the same way. Having a technology platform that allows you to compare key business performance data against your goals, historical performance and your peers' performance can be very powerful. This propels the entire organization forward at a rate we could not achieve independently. Spring-Green’s technology platform is a very critical component to the future success of the franchise organization. Here are a few recent tools we have rolled out to help franchise owners better navigate their businesses:
Financial Performance Reporting
Spring-Green has designed a franchise interface that presents your business intelligence in a dashboard style view. It allows you to monitor your key performance indicators (KPI’s) on a daily basis compared to goals, historicals and your peers. This tool can be used to reproject your business production, sales and cancel goals at any time of the year.
Marketing Selection and Analysis Tools
Spring-Green offers a suite of highly sophisticated and cost effective direct marketing programs. Franchise owners can view and analyze all of their current and prospective customer demographics, select their mailing lists and promotional offers and send this information directly to the printer for timed or event driven distribution. Of course measuring your marketing activities is critical, so that you can continue to invest in those that produce the desired results. With our technology platform we can now provide you access to monitor these campaigns in real time. Spring-Green has invested heavily in this area to drive franchisee performance.
Additional Service Sales
When it comes to selling additional services to existing customers, we have developed tools that automate the process, keeping the franchise owner focused on servicing the customer. This can be executed on your behalf through email, postcards, invoices messages, informational inserts and phone calls.
National Call Center
To maximize our marketing efforts Spring-Green supports a national call center with both inbound and outbound calling during peak times of the year. This allows franchise owners to be in the field running estimates, making services calls, networking with other green businesses all while sales are being made. For many of our new franchise owners this is also a way to avoid the overhead of hiring that customer service representative right away.
The World Wide Web
It does not seem so big anymore but maybe because we got started so long ago and continue to reinvest every year. Today, it is not just about being on the web it is about making sure you are seen on the web and that takes a full time commitment. We provide franchise owners with:
- Set up and ongoing optimization of franchise owners web pages
- Web analytics showing site traffic, click through rates conversion data and more
- Management of localized paid ad word campaigns driving leads back to the local market
- Management of an online shopping cart where customers who receive an offer in the mail can personalize their programs, sign up and pay online.
Learn more about...
Introduction
Proven Economic Resilience
Healthy Profit Margins
Strong Strategic Partnership
A Balanced Lifestyle
Being Green is Good
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